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Market Demographics

Audience Profile:

  • Gender: 55% Male vs. 45% Female
  • Age: range from 14 to 75 years of age
  • Core: Male 35-50 / Income +$65K / Post Sec. Education
  • sport/running enthusiasts / fans of Olympic Games

Origin of Spectators:

  • 55% of attendees were from Edmonton (region)
  • 44% from Alberta
  • 1% from outside of Canada

Motivations to attend:

A primary motivation to attend the event revolves around the experiences associated with seeing athletes that have competed at/or selected to represent their country at the Olympic Games.

Brand Attributes

Theme: Fastest, Fittest & Strongest

  • Inclusive: universal and inclusive regardless of race, ethnic origin, age, shape, etc.
  • Speed: the athletes competing are the fastest in the World. Every thousandth of a second matters.
  • Strength: athletes are most measuring success in millimeters & are Herculean in performance.
  • Health: a showcase of health/ wellness fans, athletes and families.
  • Entrepreneurs: athletes are the epitome of discipline, accountability & performance.
  • Distinctive: a diverse mix of nationalities, technical disciplines & fans in all of sport.



We have multiple sponsorship opportunities available for the 2015 Canadian Track & Field Championships, 2015 Track Town Classic, the Edmonton 2015 Panamerican Junior Athletics Championships and the 2016 Rio Olympic Games Track & Field Trials.

We would invite you to be involved in Canada's prestigious events. 

To request a copy of our sponsorship deck, please contact:

Terry Nistor
Partnership Director

Work: (780) 940-4004